Meeting each client’s needs.

Clients have individual communication needs. Effective writing expresses their offer, builds a bridge to the audience and achieves business goals.

Writing to win: Sydney had to run hard to win the 2000 Olympic Games, especially against Beijing. Bid leader Rod McGeoch insisted that excellent communications were crucial to success. He invited Carrick to write all of the bid documents.

RogenSi, global pitch consultants, also assisted on Sydney’s Olympic bid. Since 1993, Neil Flett, RogenSi’s Chairman, has called on Carrick to collaborate with his firm on many significant tenders. Neil believes that powerful writing has helped clients to succeed on such campaigns as the multi-billion-dollar privatisation of Australia’s airports or bids to sponsor the 2000 Olympic Games.

Making the message clear: Companies need to talk to key audiences – employees, analysts, shareholders, regulators, communities. Over more than two decades Carrick has written corporate websites, prospectuses, half-yearly and annual reports, news releases, newsletters, research reports and executive speeches.

Organisations of any size must communicate well. One of Australia’s largest law firms, with hundreds of partners, needed an effective pitch to retain their biggest client. At the other end of the scale, a two-partner firm of plaintiff lawyers wanted to reach potential clients. Their message was that expert representation could turn a token offer of settlement into substantial compensation.

Serving the public: Clear writing is crucial on communication projects for public sector clients from national to local. During the building of the new Parliament House in Canberra, the construction authority commissioned Carrick to write all communications on the project.

Newcastle City Council recently needed to distil a decade of investment, development and documentation into a concise explanation of their ClimateCam energy-saving program. The aim was to make the benefits of a complex monitoring system easy for potential customers to understand.